SEEING THE RULE
The most powerful tactics are not reactive, however, but proactive.
USING THE RULE
It seems that Rule #6 works with Rule #5: humor and fun often lead to actions that people enjoy being a part of. When this rule kicks into gear, the group size often grows exponentially and the fun becomes infectious. Laughter and fun are contagious. Often we equate “good times” with college students. While many college students waste their fun on either neutral or even self-destructive behaviors, wouldn’t it be great to spend time effecting positive change while having some fun?
(www.bollycurry.com)
Because passion is so central to bringing about change, it is only natural to develop this rule for tactics. If your group enjoys each other and what they are doing, they will do the action with gusto and be willing to commit to it in even deeper ways and for longer periods of time. This must be figured into your planning.
Brainstorm for effective activities, but don’t forget the issue of FUN while you are considering the power of the activity. If you have two possible actions, both appearing to be effective and useful, but one is obviously going to be a lot more fun, go with the fun idea and you will benefit from the energy that it creates. Take this example from the University of Kentucky:
“A good tactic is one your people enjoy.”
