It seems everyone wants to have that next “great” idea, whether to impact lives or make a million off of it.  But great ideas seem elusive.  They seem to almost mystically appear when we are least looking for them.  Where do they come from?

People often credit their ideas to individual “Eureka!” moments. But writer Steven Johnson shows how history tells a different story. His fascinating tour takes us from the “liquid networks” of London’s coffee houses to Charles Darwin’s long, slow hunch to today’s high-velocity web.  Steven Berlin Johnson is the best-selling author of six books on the intersection of science, technology and personal experience.

“The trick to having good ideas is not to sit around in glorious isolation and try to think big thoughts. The trick is to get more parts on the table.” ― Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation