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Where Do Impactful
Ideas Come From?

What Happens When Ideas Have Sex?

At TEDGlobal 2010, author Matt Ridley shows how, throughout history, the engine of human progress has been the meeting and mating of ideas to make new ideas. It’s not important how clever individuals are, he says; what really matters is how smart the collective brain is.

British author Matt Ridley knows one thing: Through history, the engine of human progress and prosperity has been, and is, the mating of ideas. He  argues that, through history, the engine of human progress and prosperity has been, and is, “ideas having sex with each other.”  The sophistication of the modern world, says Ridley, lies not in individual intelligence or imagination; it is a collective enterprise. In his book The Rational Optimist, Ridley (whose previous works include Genome and Nature via Nurture) sweeps the entire arc of human history to powerfully argue that “prosperity comes from everybody working for everybody else.”